How Location Impacts Serviced Accommodation Performance in the UK
- AV Hughes Properties
- 5 days ago
- 2 min read
Location plays a major role in the success of serviced accommodation in the UK. While property standard and management are important, where a property is situated often determines demand, occupancy levels and long-term performance.
Many property owners assume that serviced accommodation only works in city centres or tourist hotspots. In reality, performance is driven by who needs to stay in the area and why. Understanding this is key to making serviced accommodation work consistently.
Why Location Matters in Serviced Accommodation
Serviced accommodation is different from both traditional buy-to-let and holiday lets. Demand is often linked to work, relocation and essential travel, rather than leisure.
This means that strong locations are typically:
Well connected by road or rail
Close to employment hubs
Near hospitals or key services
Practical rather than “desirable” tourist areas
Without the right location, even a well-furnished property can struggle to perform.
Not All “Good Areas” Perform the Same
One of the most common misconceptions is that any popular or high-value area will work for serviced accommodation. In practice, performance varies widely depending on local demand patterns.
Some locations benefit from:
Ongoing contractor or project work
Corporate and business travel
Insurance and relocation stays
Others may see inconsistent demand or rely heavily on seasonal bookings. Identifying the difference requires local knowledge and experience, not guesswork.
At AV Hughes Properties, location suitability is assessed based on real booking behaviour, not assumptions.
Accessibility Makes a Difference
Guests using serviced accommodation often prioritise convenience. Easy access to major roads, transport links and key destinations can significantly impact booking decisions.
Properties that are easier to reach and simpler to use tend to attract longer stays and repeat bookings, particularly from corporate and contractor clients.
Residential vs City Centre Locations
While city centres can achieve higher nightly rates, they are not always the most reliable option. Many serviced accommodation guests prefer quieter residential locations that still offer good access to where they need to be.
This is especially true for:
Longer stays
Working professionals
Families and relocation guests
Choosing the right type of location is often about matching the property to the demand, rather than chasing headline nightly rates.
Why Experience Matters When Assessing Location
On the surface, serviced accommodation can appear straightforward. However, performance is influenced by a combination of demand, regulation, pricing and guest type, all of which vary by location.
This is where working with an experienced operator like AV Hughes Properties makes a difference. Rather than simply listing properties and hoping for bookings, we focus on:
Proven demand
Sustainable performance
Compliance and suitability
Long-term returns
Our approach removes uncertainty and helps property owners avoid costly mistakes.
Final Thoughts
Location is one of the most important factors in serviced accommodation performance, but it’s also one of the easiest to misunderstand. What works in one town, or even one street, may not work in another.
If you’re considering serviced accommodation and want clarity on whether your property is truly suited to it, speaking with AV Hughes Properties can help you make an informed decision backed by experience, not trial and error.
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